Papa Murphy’s
Being an extension of the design team at Papa Murphy’s International has been a wonderful experience that has also made us very hungry along the way. Papa Murphy’s Take n’ Bake pizza is the fifth largest pizza company in the U.S. The design team produces over 10,000 creative assets a year. With the results of A/B testing, we created highly effective ads. The ads were so successful, Facebook used Papa Murphy’s as a case study.
We also worked closely with the creative director at Papa Murphy’s through a brand evolution. The materials went from bright pops of color to what we would describe as clean and timeless. The design exploration lead to a more elevated brand style with a focus on food appeal. Stunning photography on white backgrounds consistently showcased the quality of Papa Murphy’s pizzas. The close up shots of warm cheese coming off the pizza slice had customers across the U.S. ready to grab a Papa Murphy’s pie. We are proud to have put our creative touch on a variety of materials and be part of this successful brand shift for Papa Murphy’s.
PROJECTS:
• Store Employee T-shirt Designs
• Gift Cards, E-Cards & Packaging Design
• Social Media
• Email
• Digital Banners
• Store Window Wrap Designs
• New Innovation Pizza Campaigns
• Store Promotions
• Photography Editing
• Logos for Internal Communications